In full theatrical style, Selfridges unveiled their Christmas windows a day before being forced to shut the doors of its physical stores for second lockdown in England.
The luxury department store, which operates stores in London, Birmingham and Manchester, has revealed its window display as part of the launch of its Once Upon a Christmas campaign, which it said will be “uplifting” amid the uncertain backdrop.
Selfridges has said it was pushing forward with preparations to ensure it can offer an “unmistakable in-store Christmas experience” when its stores are able to reopen after lockdown and in line with government guidelines.
The retailer has temporarily closed all of its stores as part of the second lockdown, apart from its Oxford Street food hall.
The display also includes artists’ windows featuring bespoke Christmas trees by Anthony Burrill, Hanna Hansdotter and Helen Bullock.
Selfridges said the windows have been designed with more focus on sustainable and recycled materials, coming after it announced ambitious sustainability targets through its Project Earth commitments earlier this year.
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