Selfridges Christmas Windows

In full theatrical style, Selfridges unveiled their Christmas windows a day before being forced to shut the doors of its physical stores for  second lockdown in England.

The luxury department store, which operates stores in London, Birmingham and Manchester, has revealed its window display as part of the launch of its Once Upon a Christmas campaign, which it said will be “uplifting” amid the uncertain backdrop.

Selfridges has said it was pushing forward with preparations to ensure it can offer an “unmistakable in-store Christmas experience” when its stores are able to reopen after lockdown and in line with government guidelines.

The retailer has temporarily closed all of its stores as part of the second lockdown, apart from its Oxford Street food hall.

The display also includes artists’ windows featuring bespoke Christmas trees by Anthony Burrill, Hanna Hansdotter and Helen Bullock.

Selfridges said the windows have been designed with more focus on sustainable and recycled materials, coming after it announced ambitious sustainability targets through its Project Earth commitments earlier this year.

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Once Upon A Christmas – Selfridges Foodhall

Christmas has certainly arrived in the Foodhall at Selfridges in Oxford Street.

The concept, “Once Upon A Christmas” captures the gourmet’s delight when it comes to sumptuous food and gorgeous goodies for the festive period.

From Panettone, Mince Pies, Piccalilli Relish and Pumpkin Seed & Almond Butter to Chestnut Puree to Christmas Hampers, the Selfridges Foodhall has everything you need for a festive feast. 

The Foodhall itself it adorned with green garland which is crammed with baubles. On the grocery tops are disco balls disguised as Christmas Puddings.

The dome, that has been painted in a rich crimson takes centre stage with a single gold Christmas cracker. 

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The Selfridges Christmas shop is more sustainable than ever!

In previous years, Selfridges have been scorned by the public and the media for opening a Christmas Shop in mid-August. This made commercial sense due to the volume of stock they buy and also to cater to the overseas tourists. Sadly, with Covid this is slightly different this year. 

This year, the Christmas Shop opened mid-October. In 2020 many people have sustainability on their minds and Selfridges mission is to be kinder to the planet which was at the forefront of their planning of the Christmas shop.

A majority of the products available in the Christmas shop – Crackers, Decorations, Cards and Gift Wrap is sustainably sourced. They are calling this the largest sustainable collection on the UK High Street.

The decorations are from forest-friendly plastic-free, made from recycled materials. 

It is an excellent way to shop for those baubles and decorations you crave for whist being kind to the planet. This is part of the on-going store wide campaign entitled Project Earth. 

It looks like a very sustainable Christmas!

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