Liberty of London have opened their Christmas Shop. In true Liberty style, the Christmas Shop is resplendent in all its glory with its sumptuous and opulent array of decorations and baubles which cater for every style of Christmas.
Fixtures are well merchandised according to style of decoration with baubles on prongs and in crates underneath. Garlands run along the top are dressed in eucalyptus for that festive smell. Christmas lights adorn the wooden ceiling beams so you can imagine shopping there at dusk.
Housed on the 4th floor of this iconic London department store, it is certainly a must visit.
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As we reach the latter part of 2020, Autumn is certainly upon us. Although many stores have now launched their Christmas Shops, there are customers including myself who adore Autumn.
The warm Autumn has richer and darker colouring: rich coffee, golden brown, camel, reds with yellow or orange undertones, emerald, teal, yellow gold, medium olive green, mixed with intense hues of berries and bark.
The richness expected from Autumn is definitely on trend, given the merchandise I am seeing in the various stores in both Home/Interior and fashion categories.
If you’re a fan of Scandinavian design, then this is something you should try and experiment with as woven textures are often used to bring softness into Nordic interiors.
Given the recent lockdown, it is paramount to have that all-important newness to create a fresh ambience for those ‘must have’ purchases.
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John Lewis has unveiled their Christmas Shop in the flagship store on Oxford Street in central London.
There are some great key trends this year with an abundance of decorations to match. The ranges include: Art Nouveau, Post Impressionism, Pop Art, Bloomsbury, Renaissance and Art of Japan.
From baubles and garlands to tinsel and twinkling lights, plus a forest of Christmas Trees of different shapes and sizes, you’ll find everything you need to deck out your home this festive season. In this sustainable world, it’s good to see that John Lewis are taking the initiative with their completely recycled wrapping paper and glitter free Gift-wrap, Christmas Cards and Crackers.
The Visual Merchandising team have created stunning room sets that feature the key ranges with beautifully dressed trees, table settings to highlight the indulgence of Christmas.
Within the Christmas Shop you will find sumptuous food delights, including lots of panettone to that all-important drink to cheer the festive period with family and friends.
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The Spanish Luxury brand Loewe are showcasing their range of Candles and Home Fragrance in the windows and in a Pop-Up Shop at Liberty of London.
Founded in 1846 this brand specialises in leather goods, fashion, perfume and fashion accessories.
Each window has been dedicated to a particular fragrance: Juniper Berry, Honey Suckle, Tomato, Cypress Balls, Ivy, Oregano, luscious pea and even Marihuana. With a graphic on the back wall and simple effective columns to highlight the merchandise.
The Pop-Up shop is a spacious area on the 1st Floor of this iconic London store with a single cabinet showcasing the candles and home fragrance collection. To highlight the Pop-Up Shop, the area has been filled with fresh plants and foliage, which softens the Pop-Up shop.
These retail event spaces create theatre, create a fun place to shop and generate new customers, while building Brand awareness. This is a great opportunity for a Brand to educate customers, as well as connect with customers who normally shop on-line.
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Fortnum & Mason have kicked off the festive season with the opening of their Christmas Shop. Head to the 3rd Floor of this famous iconic London landmark in Piccadilly where you will find a resplendent offering of stunning Christmas Hampers, Gift Wrap & Christmas Cards, Advent Calendars, Festive Puzzles to beautiful decorations including their own range of decorations which take inspiration from the store.
After you have browsed and shopped for your decorations, gift wrap and greeting cards, head down to the 1st Floor where you will find a department dedicated to festive feasting. Packed full of gorgeous and scrumptious delights to ensure your home is just packed with magical treats this Christmas. It’s a feast!
As always the Visual Merchandising team have worked their magic on these floors by creating retail theatre to capture this important time of year for retailers.
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