Merci Concept Store – Paris.

As with many visits to cities around the world, I try and visit Paris as often as possible in order to check out what the retail stores are doing in terms of Visual Merchandising/Store Windows/Store Presentation. 

I endeavour to visit Paris in late November/early December to take a look at the various Christmas concepts at stores such as Galleries Lafayette, Printemps and of course no visit to Paris is complete without a visit to Merci, the fantastic concept store. 

Tucked away off Boulevard Beaumarchais in the Marais district is Merci, this unique and hip concept store. 

It is modern retail built around a lifestyle: Travel, Cooking, Reading, Home Interiors.

With online shopping increasing, bricks and mortar stores need to deliver more than just merchandise – the need to deliver an experience. 

A tiny red Fiat car with a number plate that reads Merci is what you first encounter as you walk down the cobbled path and enter the courtyard of the concept store that oozes style and ambience. 

Resisting seduction after entering this lofty former warehouse is pointless. Spread out over three floors and in every nook and cranny, there is plenty to discover. The store includes Homewares, Furniture, Lighting, Gifts, Interiors, Fashion, and whatever the latest cool thing Mercians has sourced all presented with design and flair. There is more to Merci, than just a wonderful shopping experience.

Look out for next week’s Creative Download VM blog “The Christmas Shop at Fortnum & Mason”.

Don’t forget to follow Creative Download on Facebook & Instagram.

http://www.creative-download.co.uk 

KODAK Digital Still Camera
KODAK Digital Still Camera
KODAK Digital Still Camera
KODAK Digital Still Camera

Bringing foliage & greenery into Visual Merchandising.

Over the years, Visual Merchandising incorporating floral displays has been a popular tactic to bring shops and department stores to life. There are many ways to be creative in catching the attention of the shoppers.  In the world of retail, snap decisions account for half of all purchases, so the eye appeal of a window display can really influence whether a shopper chooses to buy or not. 

The effect of a visually stunning commercial window concept/display is of a round the clock advert for our business. Many retailers use flowers/foliage to add interest to their windows and build their unique brand, attracting customers as well as promoting the merchandise. Many window designers are creating stunning backdrops out of card, paper and other materials.  Anthropologie is a great example of using creativity with its oversize flowers, leaves and foliage in their store windows. 

Here in London, during the famous Chelsea Flower Show (held each May) the retail shops/stores in Sloane Street, Sloane Square, and The Kings Road are resplendent in floral displays, which are simply stunning. 

www.creative-download.co.uk

Don’t forget you can follow Creative Download on Facebook & Instagram. 

KODAK Digital Still Camera

H&M Home Concept Store – Dubai

H&M is working on a rapid expansion plan for their Home Stores. After the huge success of London, other stores in Brussels and Zurich closely followed. The first H&M Home Concept store has opened in the Middle East. Taking centre stage in The Dubai Mall, the store offers everything for your home, in an inspiring and sustainable way, at great prices.

Explore modern pieces from small furniture and lighting, to accessories for every room. Find staple items for kitchen & dining room, including dried food and fresh flowers.

The visual presentation is superb with ambient lighting, good customer flow and great fixtures. This is certainly the way forward with modern home stores.

Don’t forget you can follow Creative Download on Facebook and Instagram.

http://www.creative-download.co.uk