As with many visits to cities around the world, I try and visit Paris as often as possible in order to check out what the retail stores are doing in terms of Visual Merchandising/Store Windows/Store Presentation.
I endeavour to visit Paris in late November/early December to take a look at the various Christmas concepts at stores such as Galleries Lafayette, Printemps and of course no visit to Paris is complete without a visit to Merci, the fantastic concept store.
Tucked away off Boulevard Beaumarchais in the Marais district is Merci, this unique and hip concept store.
It is modern retail built around a lifestyle: Travel, Cooking, Reading, Home Interiors.
With online shopping increasing, bricks and mortar stores need to deliver more than just merchandise – the need to deliver an experience.
A tiny red Fiat car with a number plate that reads Merci is what you first encounter as you walk down the cobbled path and enter the courtyard of the concept store that oozes style and ambience.
Resisting seduction after entering this lofty former warehouse is pointless. Spread out over three floors and in every nook and cranny, there is plenty to discover. The store includes Homewares, Furniture, Lighting, Gifts, Interiors, Fashion, and whatever the latest cool thing Mercians has sourced all presented with design and flair. There is more to Merci, than just a wonderful shopping experience.
Look out for next week’s Creative Download VM blog “The Christmas Shop at Fortnum & Mason”.
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