As we know,  retail around the world has ground to a halt due to Corona Virus. Retail is certainly not in a good place at the moment. However, there is a glimmer of hope with lockdown restrictions in some countries slowly being lifted although the UK is some way behind.

So hopefully by the time the restrictions are fully lifted retailers should be thinking about “Back To School” windows. As with any concept, VM teams should be thinking and planning 6-9 months in advance.

Here at Creative Download we are finalising Christmas concepts for our clients which  include a Pop Up Christmas Gift Shop over multiple retail sites. Ho Ho Ho!

Here are some excellent inspirational window concepts from my files. Anything from fashion to chairs to over-sized pencils. The concept does not always have to relate to kids and stationery products. Back To School windows should be fun and a riot of colour and props. These windows should be inspiring and creative, as kids hate going back to school!

Given the strength of On-Line shopping retailers, with the help of the VM teams and Freelance Visual Merchandisers, stores should be stepping up a gear to ensure that all important ‘wow factor’ with creating retail theatre with both the window concepts and in-store presentation. It’s very much like the phrase “You Don’t Get A Second Chance To Make A First Impression”

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