Christmas at Fortnum & Mason

Cats take centre stage at Fortnum & Mason’s Christmas windows this year, which were recently unveiled.

The feline characters are dressed in the traditional Fortnum’s coats, in a nod to the artist Edward Bawden’s 1950’s Christmas illustrations.

The cats offer an insight into life behind the scenes at the world-famous department store and are shown in the 8 festive window displays, spread across the front windows that face onto Piccadilly.

Each window depicts the various stages of festive preparations from hampers, mince pies to creating Yule Logs.

The sides windows are sumptuously dressed showcasing the fine food and merchandise that the store is tempting Christmas shoppers with.

The interior of the store is just as impressive with its opulent Christmas trees, superb merchandise grouping in the various showcases on the staircases and the eye-catching atrium display. This is retail theatre at its best.

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Harrods – The Kingdom of Christmas

Each year department stores in London compete with each other with their festive window displays in an attempt to draw customers into their stores. The next few weekly blogs will feature Harrods, Selfridges, Fortnum & Mason, Harvey Nichols and Liberty of London.

Harrods was founded in 1849 and has transformed itself into an emporium of magic under its theme for this year “The Kingdom of Christmas”

The concept was inspired by children’s writers such as Philip Pullman with the use of animals as figures of magic and escapism. With its series of wintry scenes and festival animals, each Brand helps deliver seasonal gifts.

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The New Louis Vuitton Store – London

French fashion house Louis Vuitton has reopened its London flagship on New Bond Street following many months of renovations to reveal a colourful retail destination housing the designer brand’s womenswear, menswear, accessories, and a selection of bespoke pieces exclusive to the store.

The new 17,500 square foot store at 17-20 New Bond Street is the transformation of combining two different buildings into one location. The instant airy feeling when customers step inside is highlighted by the double-height ceiling, a large skylight, and a sweeping double helix shape oak staircase.

The London flagship is much more than just a retail boutique, the fashion house explained that it has been designed to be a luxurious “travel destination”, with changeable gallery spaces, and artwork from 25 artists by the likes of Campana Brothers, Tracey Emin, Annie Morris and Sarah Crowner.

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