We love animals.

Most of us are huge animal fans, whether it’s our dogs or cats or whether it’s the excitement of seeing a giraffe or lion.

It’s interesting to see how animals (as display props) have moved into our windows and in-store VM sites. As we all know a window concept should be bright, themed and catch the eye of the passing potential customer. Louis Vuitton has certainly captured the imagination with various concepts over the years using dogs through to elephants. Window concepts are retail theatre and given the current economic climate, retailers are using their windows to make us stop and look. Shop windows are the cheapest form of advertising, they are the face of the store, one of the most important elements to any retail business.

The store Level Kids in Dubai used Flamingo’s in their summer scheme while Fortnum & Mason used wicker animals in their windows as well as in-store.  Graphics now include animals which has included a Back To School concept at Paperchase. Sometime ago, I remember seeing a huge whale hung over a china & ceramic table at Anthropologie at their store in Regent Street. That was quite a focal point and something totally unexpected.

While as I was Head of Visual Merchandising at Tangs in Singapore, I devised an Octopus for a concept entitled “I am not a Shoe Addict”.  Made from polystyrene, its feet were actual pairs of shoes and we gave the octopus a winking eye to attract the customers attention.

And naturally when Christmas arrives, this is when the fun starts. Probably the best concept using animals was the redoubtable Selfridges with their Pantomime concept. A brilliant concept and well executed and having worked as a VM Manager at the store, I would expect nothing less.

Don’t forget you can follow Creative Download on Instagram

Check out the website: http://www.creative-download.co.uk

 

Keeping the Visual Merchandising industry alive!

As we are all aware, Retail & Visual Merchandising is going through quite a tough period at the moment in many parts of the world.

The British Display Society has certainly seen many ups and downs in the retail economy over its 70-year history. We are here to ensure Visual Merchandising remains a recognised profession and that VM does not become a dying art, despite the current economic climate.

As well as being Chairman of The British Display Society, I have worked in the VM industry for over 20 years working at stores such as Harrods, Selfridges and as Head of VM at Tangs in Singapore. I have worked on projects in New York, Shanghai, Saudi Arabia, Dubai and Switzerland. I now run Creative Download Visual Merchandising Consultancy. (www.creative-download.co.uk)

Established in 1947 the British Display Society was created to encourage and promote the highest standards of Visual Merchandising, Design & Display. Over the years the Society has constantly maintained its professional standing and adapted to changing times within both education and the retail world it seeks to service and enhance.

Former BDS students work throughout the U.K. and indeed throughout the world are now VM Managers, College Lecturers and VM Consultants. Although we are based in the UK, our members are global!

We recently opened a new category “Corporate Members”. This is open to companies that supply goods/services to the Retail & VM trade. This includes Graphics, Signage, Shop Fixtures, Mannequins etc.

Members are backed by the Society’s ‘Pathway to Professional Recognition’ through which affixes are awarded to members work and achievements. I am proud to say that I am a Fellow of The British Display Society and have the affix “FBDS” after my name.

Here’s a selection of photographs. These include: archive photo’s, students work (colleges from Ware UK, Dublin and Singapore) and the BDS team.

Take a look at our website (www.britishdisplaysociety.co.uk) and learn more about the BDS, our VM Courses, Membership and Benefits.

I look forward to welcoming you on board, let’s get Visual Merchandising a great industry again!

You can find The British Display Society on Facebook, Linked In and Instagram.

 

Liberty of London Christmas Shop

Step out of the lift onto the 4th Floor of this iconic London department store and be greeted in true Liberty style with the Christmas Shop. Resplendent in all its glory with its sumptuous and opulent array of decorations and baubles which cater for every style of Christmas.

Fixtures are well merchandised according to style of decoration with baubles on prongs and in crates underneath.  Garlands run along the top are dressed with eucalyptus for that festive smell. Christmas lights adorn the wooden ceiling beams so you can imagine shopping there at dusk.

In addition to this, they have a section for Gift-wrap, Cards, Advent Calendars, Stocking Fillers, Puzzles and Games. Plus, a stunning selection of Food Gifts, perfect for that food lover.

You can follow Creative Download on Facebook & Instagram

http://www.creative-download.co.uk

Autumn 2019

Where has the Summer gone? It only seems like yesterday when we were Spring cleaning of our homes and buying Spring/Summer items to accessorise our homes. Now we see new trends for Autumn and Winter appear in many stores.

The new Autumn/ Winter 2019-2020 colour trends from the runways are available to dazzle. The richness expected from Autumn is definitely on trend, but unexpected shades are changing how people consider their looks for Autumn and Winter. The rich tones, colour blocks and animal prints as what’s to come this season, mixed in with intense hues of berries and bark.

If you’re a fan of Scandinavian design, then this is something you should try and experiment with as woven textures are often used to bring softness into Nordic interiors.

From the rich autumnal shades, on the runway to home interiors and accessories that transfer a ray of summer to the gloomy days of Autumn/Winter.

Here are some of ideas of Autumn home interior merchandising for your store.

You can follow Creative Download on Instagram & Facebook

www.creative-download.co.uk