More to VM than Fashion.

I started my Visual Merchandising career at Harrods as a Junior and quickly progressed to VM Manager.  The department was then known as “Display” as oppose to the new title of “Visual Merchandising”, which is widely recognised now.  Within the department you were known by your expertise, so you were either a “Fashion” or a “Pots & Pans” person! So basically, Fashion or non-fashion.

During my long and established career, rising to Head of Visual Merchandising at Tangs in Singapore and now Founder/Owner of Creative Download, I have worked with many product mediums from Fashion, Food, Interiors, Gifts, Homewares, Beauty, Stationery through to Luxury Brands and Accessories.

It is always a delight to work with non-fashion items as you have to use your creative talent when merchandising tables, shelving fixtures, gondola’s and windows.  Not forgetting to be artistic when creating a strong focal point which will make the customers stop and say “WOW!

So, for those Fashion stylists who think dealing with plates and crockery is boring, here is a selection of photographs that hopefully inspire you to branch out and work with other product mediums. Have fun and be creative! Visual Merchandising is so much more than dressing a mannequin.

From the regimented layout of Bloomingdales and Fortnum & Mason through to the Emma Bridgewater shops to The Portmeirion Group Exhibition stand at trade fairs, to the mish-mash of Anthropologie, to Merci in Paris, to the most famous China & Crockery shop in New York, Fish’s Eddy.

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The Art of Colour Blocking

Colour blocking has been a daring and transformative trend since Piet Mondrian’s early 1900s debut of neoplasticism. In its evolution through the 1960s mod style and Andy Warhol’s classic Pop Art, colour blocking has become most widely known as an artistic tool that utilizes bold and bright colours in many of the store windows.

Today, colour blocking of products in the stores is one of the simplest ways to add visual impact and one of the basics in Visual Merchandising. From shirts, towels, fruit and tins of paint, products can be displayed in an eye-catching and practical way. Here’s a selection of photographs that certainly make an impact with the use of bright bold colours.

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Explore the World!

As we fast approach the holiday season, many retailers will be focusing on a travel concept for their windows.

Through the power of imagination, your travel concept can whisk your customer away to far flung and exotic destinations. That’s after they have shopped in your store!

With clever use of Signage, Graphics, World Globes and even Ice Cream, this can be fun concept to put together and install. A travel theme can work for so many different types of merchandise from Fashion, to Jewellery to Stationery through to the obvious Suitcases and Travel Bags.

Here is a selection of ideas of push your imagination.

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