I started my Visual Merchandising career at Harrods as a Junior and quickly progressed to VM Manager. The department was then known as “Display” as oppose to the new title of “Visual Merchandising”, which is widely recognised now. Within the department you were known by your expertise, so you were either a “Fashion” or a “Pots & Pans” person! So basically, Fashion or non-fashion.
During my long and established career, rising to Head of Visual Merchandising at Tangs in Singapore and now Founder/Owner of Creative Download, I have worked with many product mediums from Fashion, Food, Interiors, Gifts, Homewares, Beauty, Stationery through to Luxury Brands and Accessories.
It is always a delight to work with non-fashion items as you have to use your creative talent when merchandising tables, shelving fixtures, gondola’s and windows. Not forgetting to be artistic when creating a strong focal point which will make the customers stop and say “WOW!
So, for those Fashion stylists who think dealing with plates and crockery is boring, here is a selection of photographs that hopefully inspire you to branch out and work with other product mediums. Have fun and be creative! Visual Merchandising is so much more than dressing a mannequin.
From the regimented layout of Bloomingdales and Fortnum & Mason through to the Emma Bridgewater shops to The Portmeirion Group Exhibition stand at trade fairs, to the mish-mash of Anthropologie, to Merci in Paris, to the most famous China & Crockery shop in New York, Fish’s Eddy.
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