Here in the UK, Mother’s Day is on 31st March. Other than Christmas and Valentines, Mother’s Day should be the third most valuable or rather commercial day of the year when it comes to sales and profit. This particularly applies to independent gift/home shops.
If you don’t have the space to create an actual ‘window display’, then create a focal point within the shop to attract customers. Young children may only have a small amount of money to spend on their mum, so cater to their needs. Small toiletries and candles are always a winner. If you are a larger retail, then pull together a range of feminine merchandise which could include throws, flowers, pictures or books. Don’t over complicate the area. It should be simple to browse and shop from, and more importantly it needs to have ‘quick pick up lines’.
Many retailers now offer a free ‘gift wrap service’. This could be anything from wrapping in nice tissue paper to that add-on sale with a sheet of gift wrap. Make the customer feel special and give them a shopping experience which they cannot find when shop on-line. As retailers it is paramount to step up a gear and get customers back onto the High Street.
Here is a selection of photographs from my files which should inspire you to make a splash of Mother’s Day to drive that all important revenue for your business.
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