The FOMO store (Fear Of Missing Out) is located in Molndal Galleria, just 10 mins from central Gothenburg. Fomo is reinventing retail, a permanent concept/pop-up store with a multi-brand format – a physical lifestyle blog.
The British Embassy and FÖMO Pop-Up Store have teamed up for an exclusive British design showcase in Gothenburg, Sweden. There are 20 innovative and sustainable British Brands new to the Swedish market.
These include Fashion: Menswear, Womenswear, Kidswear, Accessories: Eyewear, Bags, Jewellery, Beauty: Skincare & Wellbeing.
The brands will be at FÖMO until the end of March where you can purchase select pieces for a limited time.
Creative Download had the opportunity to work with Fomo on the store layout, and visual merchandising of the store. ”Although Creative Download work on many projects in Europe”, said Iain Kimmins owner of Creative Download, “ this is a great to tap into the Scandinavian market. Retail is a tough market at present and this is great way of keeping retail alive in creating destination store, which is continually changing”.