The Selfridges Corner Shop

Selfridges has been a long-standing patron of the arts, championing the showcase of artworks across the London store for many decades. Showing art in unexpected places is not a new thing at Selfridges although this is the store’ first major dedicated arts campaign take over. The campaign marks a turning point in Selfridges’ commitment to supporting the arts and the artists behind them – especially emerging promising Britain- based talent, not only more established names.

Arts for windows – in an exclusive collaboration with the artists from the forthcoming Cross Rail Art Programme Selfridges launches a series of arresting art installations in its iconic Oxford Street windows, turned galleries and exhibition spaces, featuring nine critically acclaimed artists. All nine artists were commissioned by the Crossrail Art Programme, funded by the Crossrail Art Foundation charity, to create site- specific artworks in the new stations of the Elizabeth Line due to open later this year.

The Art Store at The Selfridges Corner Shop The Corner Shop in the London store plays host to the Art Store, a multi- dimensional destination that combines retail, customer interaction and artist participation. Along with an extensive selection of art materials brought together by Cass Art, the Art Store showcases an eclectic collection of artworks and limited editions.

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H&M – Hammersmith, London

H&M has revealed a new strategy for its concept stores, with the launch of a first-of-its-kind retail experience at its Hammersmith site.

The 2,300 square metre store will launched in early December focuses, on customer experience and strengthening the H&M brand for its shoppers.

The Swedish apparel giant will test numerous new concepts at the store, which according to H&M will have a completely new look and feel, and be the first to launch across the world.

Stone flooring and “greenery” will create what H&M describes as a “covered courtyard feel”, with three floors of the store connecting via a wrought iron staircase. There is a  relaxed environment while browsing the store and I particular liked the signage and the Self Service Check-Out Desk and the focal points around the store.  It really does give the customer a good shopping experience they will remember. 

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