Have you ever noticed how much signage, ticketing and graphics are now an integral part or Visual Merchandising?
Whether it’s a graphic panel in a window display or ticketing promoting a new product or a branding block, these elements enhance the store image and the appeal of the merchandise.
Graphics play a vital role in the design of the store and in the communicating a promotion or Brand message.
Gone are the days when stores used no signage, nowadays it all about creating theatre. Large graphic panels in windows or the signage on the doors will guide you into the store, while in-store signage/ticketing do more than inform you as the price of an item. A ticket will educate the customer about the product, reinforce a promotion and will ultimately make the decision as to whether the customer buys the merchandise.
In this digital age in some stores, you are now able to scan your smart phone on the QR Code and receive information about the product.
Apart from having an in-house VM team, many large stores will also employ a team of Graphic Designers who role is to devise new and exciting graphics and tickets for the shop floor. Coupled with this, many stores will have facilities to print all ticketing, signage and graphics in-house.