10 Reasons to shop locally.

10 reasons to shop locally, keeping those important independents retailers alive.

Wherever you live in the UK, there will always be local businesses whether a Coffee Shop, Home & Gift Shop or even a Fashion Boutique on your High Street. Choosing to shop locally instead of the major Chain Stores has many advantages for both the local economy and giving the customer that all important memorable shopping experience.

The need to improve your local economy

Local businesses are the backbone of our economy and have been for many years. Shopping at a local business, rather than a large chain, is better for the economy of your community. It brings a local neighbourhood together and shopping on a Saturday afternoon in your local High Street will be less stressful than hitting the Chain stores in a city.

The need to create jobs for local people

Shopping and investing in local businesses means they can employ local people  which has a positive effect on the health of local jobs and the community. By helping to grow the number of jobs in your area makes for a better place to live.

It creates a warm character and personality

The advantage of dealing with independent businesses is that they are run by people. As they are run by local people, you will find that the business/shops add character to the community with a warm and welcoming personality. This has to be more popular than a chain store, no matter where in the country you are shopping.

That all important memorable shopping experience

While many chain stores do have good customer service, it’s nice to have that  personal touch of a local owner who takes an interest in you. The relationship between customer and the local business is improved and goes further than just the purchase. Local shops quite often stock an inventory based on their own customer’s choices rather than national fashion trends.

Your health and the environment

There is definitely a positive impact on the environment by shopping locally. If you are in a position to walk to your High Street rather than drive, then this reduces the dilemma and stress of finding a parking space. Naturally walking has more health benefits and will certainly reduce traffic and air pollution. It makes our High Street more customer focused without the need to dive between the cars while trying to cross the road.

It creates originality and individuality

In a world that is becoming increasingly dominated by chain stores, independent businesses bring much-needed originality. It is so vital that local shops to have good window displays and in-store presentation. It is just as important to keep that “wow” factor to attract the passing customer. They can be a real breath of fresh air ensuring that the shop is refreshed regularly with its window display and even the merchandise. By employing a professionally trained visual merchandiser, the shop owner can then focus on sourcing new and exciting merchandise. Quite often you will find merchandise that is not available in the Chain Stores.

Help to create the identity

Some local businesses will actually help shape the identity of the area. A high street filled with unique, vibrant and colourful shops will attract more footfall and help to make the community a more popular and financially healthier area in which to live and work

Is On-Line the future of retailing?

Many people believe that the best deals can only be found online. You might be surprised to see just how competitive the prices are in your local shops and businesses. Are we becoming a nation of lazy people by ordering on-line, not wishing to leave the house and having no interaction with other people? And if the item is faulty or needs returning, it is good to know that by returning the item to the shop you will have face to face interaction instead of calling a premium telephone number and hear that familiar voice “Your call is important to us”

The budding entrepreneurs

There are so many independent shops that have started from scratch. For some of these owners, this is a complete career change, so choosing to shop locally encourages them with their business and they are more than happy to deal with your shopping requirements. By supporting your local businesses, you are helping to support local entrepreneurs who grow their business. Examples are The Langport Stores, Langport, Somerset, Taylor Jane in Reigate, Surrey, Edit Lifestyle in Petts Wood, Kent and Aida in Shoreditch, London.

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