Although the schools and colleges are just about to finish for the summer holidays, retailers should be finalising the details of their Back To School windows. As with any concept, VM teams should be thinking and planning 6-9 months in advance.
In fact Marks & Spencer here in the UK have installed their Back To School concept acting as focal points around the store.
Here are some excellent inspirational window concepts from my files. Anything from fashion to chairs to over-sized pencils. The concept does not always have to relate to kids and stationery products. Back To School windows should be fun and a riot of colour and props. These windows should be inspiring and creative, as kids hate going back to school!
Given the strength of On-Line shopping retailers, with the help of the VM teams, stores should be stepping up a gear to ensure that all important ‘wow factor’ with creating retail theatre with both the window concepts and in-store presentation. It’s very much like the phrase “You Don’t Get A Second Chance To Make A First Impression”