Jet Set Go Travel Windows

As we fast approach the holiday season, many retailers will be focusing on a travel concept for their windows.

Through the power of imagination, your travel concept can whisk your customer away to far flung and exotic destinations. Thats after they have shopped in your store!

With clever use of Signage, Graphics, World Globes and even Ice Cream, this can be fun concept to put together and install. A travel theme can work for so many different types of merchandise from Fashion, to Jewellery to Stationery through to the obvious Suitcases and Travel Bags.

Here is a selection of ideas of push your imagination.

The use of Chairs in Visual Merchandising.

Your windows need to ‘pack and punch’ and make the customer stop and look. As Visual Merchandisers, we all know that this is paramount. In today’s society people’s attention span is shrinking. They are busy walking by your store either chatting to a friend, or too busy on their smart phone to even notice your window display.

So from the past couple of blogs, which used circles and bicycles in visual merchandising, give some thought into the use of chairs. When VM budgets are tight, then once again, this is a ideal solution. Be bold and exciting with the colours and shapes of the chairs. Not only are they a great prop, use them as a hanging prop or dress your merchandise off them. If you are a furniture retailer, then why not hang all the chairs in the window to make an art installation.

Why not continue the theme of chairs within your store by mounting them onto the wall? Use them as garment rails, ideal to show off fashion, but do remember Health & Safety and ensuring that these chairs are fixed correctly to the walls.

Here is a selection of photos, which I hope will give you inspiration.

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The use of bicycles in Visual Merchandising.

Following from last week’s blog about the use of circles in Visual Merchandising, this week’s blog has a slight twist. Still using circles, but this time with the use of bicycles and their wheels. As mentioned last week, circles will always attract the eye, particularly in a square or rectangle shaped window. Circles are a pleasing on the eye and can be used as a “line of sight” to the focal point.

“The essence of props” is the key player in the windows because you can use them to create drama, excitement and retail theatre. Here we see bicycles in a variety of windows from fashion to home and even promoting Christmas decorations at a trade fair.

The props for window schemes do not necessary have to reflect the Brand or promote the Brand. Creating window displays is all about theatre and giving the customer something to remember your store. 

Your window displays can be as valuable for attracting customers as an advert in your local paper or a post on your social media. If you’re located on a busy street or in a pedestrian mall, your windows provide you with an amazing opportunity to attract customers, sell your brand, send a message, entertain, inspire and ultimately sell your product or service.

So if your VM budget is tight, then this inexpensive prop is an ideal solution to creating a window. Here is a selection of ideas using bicycles.

My favourite was the window scheme last year at Fendi with the smart red bicycles. Looked stunning. I wonder where all those red bicycles are now?

 

The use of Circles in Visual Merchandising.

Your retail window display is one of the most powerful weapons and is the cheapest forms of advertising within your business.

Nowadays the space that has been allocated for window displays is either square or more often rectangle in shape. So why not create a window concept that incorporates either a single circle or a grouping of circles to create interest?

The use of circles will always attract the eye, particularly in a square or rectangle window display and is a great form of “Line of Sight” to the main merchandise. If you have the opportunity in your design, then create attention from the passing customer by installing a turntable/motor so that the circles rotates.

Depending on the design of your window, the main piece(s) of merchandise should be shown within the circle.

Circles can be used for a variety of merchandise from fashion, to perfume to homewares, to jewellery. Don’t forget that circles do not necessary have to be confined to a window display. They can be used in a Pop-Up Fixture on the shop floor or in a Mall to create interest.

The Impact of Colour Blocking.

Colour blocking has been a daring and transformative trend since Piet Mondrian’s early 1900s debut of neoplasticism. In its evolution through the 1960s mod style and Andy Warhol’s classic Pop Art, colour blocking has become most widely known as an artistic tool that utilizes bold and bright colours in many of the store windows.

Today, colour blocking of products in the stores is one of the simplest ways to add visual impact and one of the basics in Visual Merchandising. From shirts, towels, fruit and tins of paint, products can be displayed in a eye-catching and practical way. Here’s a selection of photographs that certainly make an impact with the use of bright bold colours.