Christmas at Cath Kidston, Piccadilly, London.

The British Brand Cath Kidston is a renowned quirky chain retailer offering bright, vintage-style  homewares, bags, clothes and lots more. The Flagship store has installed a bright red Christmas scheme featuring vintage chairs and furniture with floor garland. The furniture has been arranged in a higgledy-piggledy way, and works really well to give that wow appeal that passing customers will remember. The backdrop consists of red ribbon and lit baubles.  There is great use of the red ladders in-store, however I feel the ladders could hold more merchandise to create a bigger focal point. It is a shame that trailing wires and electric plug sockets are exposed. Overall a simple but great scheme.


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