It’s possible that you might have already heard of Polish high street brand Reserved. Maybe you’ve visited one of it’s 450 shops while on holiday in Europe, perhaps in Poland or maybe in Berlin or Prague. Maybe you’ve walked past its huge store where BHS used to be on Oxford Street. But the truth is, whether you’ve heard of Reserved or not, over its London arrival will be hard to avoid.
“We’ve been looking to establish our presence here for years, as part our long-term growth strategy” says Reserved founder Marek Piechocki.
“Reserved has grown consistently and has an established customer base in Germany, Central and Eastern Europe and the Middle East. London is iconic, fashion-forward and global – all things I see reflected in Reserved – and so it’s an obvious next step,” he added. “We believe the offering from the newcomer from Poland will drive attention of both Londoners and foreign shoppers at Oxford Street.”