Pure London

Pure London (www.purelondon.com) is the UK’s leading fashion trade show, which takes place twice a year in London Olympia. The timings of Pure ties in with the seasonal trends and buying patterns.

With its electric atmosphere, a spacious, light-filled hall and stunning period architecture, Olympia London is the ideal platform from which to showcase your new collections to thousands of top retailers.

Pure London and Pure Man is an aspirational fashion trade show, which showcases a curated mix of over 700 womenswear, menswear, footwear, accessories and activewear brands to a captive audience of premium UK and international buyers.

Held over three days in a spectacular central London venue, the show offers unrivalled inspirations, never-before-seen collections, free educational seminars; WGSN trend briefings and exhilarating live catwalk shows.

As Director of The British Display Society, I had great excitement to be given the opportunity to judge the best exhibition stand in the various categories. There were a number of companies that took the visual presentation of their exhibition stands really seriously and put a great deal of thought into the design/concept to attract that all important potential customer. There were some exhibitors who thought it was acceptable to arrive with a few rails of clothes and expect to make vast sales. Given my 20 years experience and knowledge in the Visual Merchandising industry, sadly I could not  allow these exhibitors onto the short-list of winners.

It is very much like the phrase: “You don’t get a second chance to make a first impression”

The final winners were:

Best in Womenwear – Goose Collection

Best in Menswear – Trixta Design

Best in Accessories & Footwear – Barrito

Best in Show – King Louie

Best Emerging Designer – DB Berdan

Here is a selection of photographs plus photographs of the awards.




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