Harrods Christmas World

Harrods Christmas World opened this week. There is always rivalry between Harrods and Selfridges as to who can open their Christmas Shop first. Unlike Selfridges who opened with a ‘soft launch’ Christmas, Harrods have opened in style. Lush red carpet welcomes the customers with lit garlands on the ceiling, a vast array of decorations and baubles on the gondola’s and not forgetting the famous Harrods Christmas Bear. The gondola’s are merchandised beautifully – easy to view and shop. The wall fixtures are merchandised with decorations, bears and associated merchandise for that add-on sale. The round drums are merchandised with Harrods own label baubles, although I can’t help thinking that its a bit cheap looking as it is very much “stack it high” policy.

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