Summer Brights

With Summer just around the corner, retailers this season are creating bold and colourful windows and in-store vm sites with clever use of props and graphics.

Shopping is an art of persuasion. Customers would place colour as a primary reason for why they buy a particular product. The use of bold eye-catching hues not only evokes a cheerful emotion through its bright visual impact, but also creates an attractive atmosphere for the product display which drives customer sales.

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