“Ready, Set, Go – Summer adventures start at Fortnum’s“
That’s the strap line for the Summer scheme at this well known English department store Fortnum & Mason, Piccadilly, London.
The front windows have been superbly designed to promote the Fortnum & Mason hamper. Cleverly disguised as a rocket, train and ship, to name a few. These windows are certainly eye-catching despite not using any merchandise.
The side windows are entitled “Feasting al fresco with Fortnum’s“. These beautifully executed windows capture the essence of summer and outdoor living with the use of artificial grass, wicker animals, foliage and grasses. Superbly dressed with wicker hampers and gorgeous goodies from the World famous Foodhall.
Remember that good VM is not always about Fashion. Even food can be sexy!
The scheme continues in the store with various VM sites dressed displaying the English summer events such as Wimbledon, Glyndebourne, Ascot and Henley.
Please accept my apologies for the reflection on the windows.